Morocco welcomed about 15.7 million tourists between January and the end of September 2026, up 5% on the same period of 2025, according to the Ministry of Tourism. That is more than 717,000 additional visitors, announced on October 8.
September alone brought more than 1.5 million arrivals, an 8% increase on September 2025, showing that momentum continued after the summer peak.
Morocco Tourism Figures at a Glance
- 15.7 million arrivals from January to September 2026 (+5%).
- More than 1.5 million arrivals in September (+8%).
- MAD 97.92 billion in travel revenue from January to August (+9.7%), according to the Exchange Office.
- Target: 26 million tourists by 2030.
Tourism Revenue and Overnight Stays
Revenue is growing faster than visitor numbers. Morocco earned MAD 97.92 billion (about $9.94 billion) from tourism in the first eight months of 2026, 9.7% more than a year earlier and roughly 81% above the January-August 2022 level.
Classified accommodation recorded nearly 25.9 million overnight stays by the end of July, up 8%. Ouarzazate led growth at 23%, followed by Rabat (+16%) and Agadir (+11%), while Casablanca, Marrakech and Tangier each rose 10%.
Top Source Markets for Visitors to Morocco
In the first seven months of 2026, France remained the largest market with 3.62 million visitors (30% of the total, +7%). Spain followed with 2.6 million (-3%), then the United Kingdom with 855,523 (+5%), Belgium with 834,388 (+8%) and Italy with 695,149 (+5%). Germany rose 10%, the Netherlands 8%, the United States 7% and Poland 31%.
The 26 Million Tourists Goal for 2030
Tourism Minister Fatim-Zahra Ammor said the target of 26 million tourists by 2030 is “closer than ever”. Morocco also climbed seven places to 70th of 110 economies in the World Economic Forum’s 2026 Travel and Tourism Development Index. For context, the country received 19.8 million international visitors in 2025, according to UN Tourism data cited by Capmad.
Planning a trip? Read our guides to one day in Marrakech and a Chefchaouen day trip, or see how tourism now makes up 7.5% of Morocco’s GDP. More in our Economy section.
Sources: Morocco World News; Capmad
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