Atlantic coast
Agadir
Sunny beach city with a 300-day sunshine reputation.
Rebuilt after the 1960 earthquake, Agadir is Morocco’s main beach resort, with a long sandy bay, a seafront promenade and a mild climate all year.
It is also the gateway to the Souss region: argan forests, the Anti-Atlas, the walled town of Taroudant and the Souss-Massa National Park.
Highlights
Kilometres of sand and an ocean-front walkway.
Kasbah ruins on the hill with views over the bay.
One of the largest markets in Morocco, with thousands of stalls.
Restaurants and cafés by the yachts.
Things to do
- Nature & wildlifeSouss-Massa National Park — Birdwatching, including the rare northern bald ibis.
- Nature & wildlifeParadise Valley — Palm-lined gorge with natural pools in the Atlas foothills.
- GolfGolf courses — Several courses around the city.
- Monuments & medinasDay trip to Taroudant — The "little Marrakech" with intact earthen ramparts.
- BeachesBeach days — Swimming season roughly May–October.
Where to stay
Seafront hotels along the bay, or Taghazout Bay for newer resorts.
Sofitel Agadir Royal Bay Resort
LuxuryBeachfront resort in the Bay of Palms, close to the city centre.
- Address
- Cité Founty P4, Baie des Palmiers, 80007 Agadir
- Phone
- +212 528 253 400
- Website
- sofitel.accor.com
Contact details come from the hotels’ official websites or consistent public listings. We are not paid for listings. Always confirm prices and conditions directly with the property.
Getting there
Agadir Al Massira airport (AGA) has many European flights. Buses link Agadir with Marrakech (about 3 h 30 by motorway) and Essaouira.
Local tip
For a more local experience, have lunch at the fishing port’s grilled-fish stalls.